Wednesday, March 15, 2023

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Topline Pro grabs $5M to help home service businesses scale online

Like many “solopreneurs,” home service professionals have to balance doing the work while also managing a business. Topline Pro wants to take some of that burden off the shoulders of professionals so they can concentrate on customers.

New York-based Topline Pro, formerly ProPhone, does this by leveraging generative artificial intelligence to provide a way for these businesses to get discovered, build trust among customers and generate repeat customers.

The interface creates a custom website with search-engine optimization that can go live the same day. It showcases the professional’s business, including collecting online reviews, scheduling bookings and accepting payments. Meanwhile, the AI generates additional content, including local listings and automating social media content. Nick Ornitz, co-founder and CEO, started the company with Shannon Kay after meeting in business school. Inspiration for Topline Pro came from Ornitz’s siblings who are among the 5 million people running service-based companies, from landscaping to painting to cleaning and general contracting. In talking with them and home improvement retailers that he previously worked with, he and Kay realized just how much these businesses were relying on pen and paper.

“When you talk to a homeowner they were disappointed or frustrated by the experience and when you talk to the business owner, they’re trying their best to do the work, but also run the business,” Ornitz told TechCrunch. “That just seemed like a really big opportunity.”

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